Ready to Hire a Social Media Manager?

You need to have these things nailed down first:

So, you’re thinking about hiring a social media manager? That’s so exciting! It means you’re ready to take your brand’s online presence to the next level. But before you start sliding into DMs and setting up interviews, there are a few things you absolutely need to have established.

1. A Clear Brand Identity

First things first: Who are you? What does your brand stand for? What’s your vibe? You should have a crystal-clear brand identity before hiring a social media manager. This includes your brand’s mission, vision, values, and personality. Without this, your social media will lack direction and consistency. Your social media manager needs to know exactly what kind of voice and style to use.

2. Established Brand Guidelines

Alongside your brand identity, you need a set of brand guidelines. These should cover everything from your logo usage and potential color schemes, and maybe even some fonts or imagery you enjoy using for your brand (though, this is not a dealbreaker if you don’t have a color scheme and/or fonts down yet). This just ensures that your social media manager can maintain a consistent look and feel across all your platforms. This also makes building your social media strategy 10x easier!

3. Your Target Audience

Who are you trying to reach? Have an idea of who you want to attract when it comes to your product/service. This is something that your social media manager will further outline in your social media strategy, but it’s important to know the basics of who you’re targeting. Especially since you’ve been doing your brands’ social media for quite some time before hiring a social media manager to take over.

4. Budget

Be clear about your budget for social media marketing. I absolutely suggest doing some research on this topic. Having a defined budget helps your social media manager plan and execute campaigns effectively without running into financial constraints. Many business owners have no idea what social media management costs when it comes to Freelancing or even Agency work. Doing your research and having a number in mind will help you align with a social media manager's services that they can offer, and have you one step ahead in leveling up!

When you come prepared with a clear vision and concrete guidelines, you empower your social media manager to focus on what they do best: creating engaging content, building your online community, and driving measurable results. It allows them to align their efforts seamlessly with your brand's goals and ensures that every post, story, and interaction is purposeful and on-brand. Without these foundational elements, your social media presence can become disjointed, confusing, and ultimately ineffective.

Remember, the goal is not just to have a presence on social media, but to have a powerful, cohesive, and impactful presence that truly represents your brand and resonates with your audience.