PORTFOLIO

WHAT I CAN HELP YOU ACHIEVE :

A digital graphic with a brown background and white text that reads 'Building Brand Loyalty'. The description below explains helping clients create personalized social media strategies to increase brand awareness, engagement, and customer loyalty.
A presentation slide with a brown background titled 'Building an Engaged Audience', discussing social media platforms and content quality.
Cover page with the title 'Building Connections & Bridging the Gap' and a paragraph about being the link that connects clients with their audience to help brands reach more people.

4+ years of social media management, copywriting, and content creation.

Learned brand management & social media management during two internships within the Tampa and St. Pete areas while studying at USF.

Graduated in 2021 with a Bachelor of Science in Integrated Advertising & Public Relations from the University of South Florida.

I have small business, agency, and freelance experience.

A focus on organic growth through intentional content creation, and letting your community drive your content strategy.

Experience

@coastalhairsalon

A marketing strategy grid with sections labeled Tips, Product, Brand, and CTA in the center.
A collage of images featuring hair care tips, salon scenes, a bookshelf, women with styled hair, and palm trees with sky, with text overlays about sea-sonal haircare, booking appointments, hair lovers, healthy hair habits, and meet the stylists.

@roamingpetals

Instagram profile page of The Roaming Petal, a mobile flower workshop business. Profile includes a logo, follower stats, bio, and a grid of nine posts featuring floral arrangements, workshop scenes, and promotional content.
Screenshot of an Instagram profile called "The Roaming Petal" showing its bio about mobile flower workshops, with a grid of nine images including flowers, a woman working with flowers, and a card with flower quotes.
A pink grid with nine sections, each containing black text. The sections are titled: 'INTRO POST', 'COMMUNITY + SUPPORT', 'RESULTS', 'BEHIND THE SCENES: GLOW TREATMENT', 'VOICEOVER BENEFITS OF A HYDROFACIAL', 'CYCLE OF WELLNESS', 'ABOUT CUSTOM FACIALS', 'RELATABLE QUOTE BY ERICA', and 'RESULTS'.

@skinbyec

A collage featuring various skincare and beauty treatments, including a woman with dark hair, a neon sign that reads 'You Glow Girl,' before and after photos of skincare improvements, a glow treatment device, a facial with serum, an infographic of happy mind, skin, and gut connection, a woman receiving a facial, a sunset at the ocean with a social media post overlay, and close-up of a woman's eyes with long eyelashes.
A collage of nine images featuring floral arrangements, outdoor market stalls, and women enjoying flowers and crafts, with text overlays about events like Valentine's Workshop, Galentine's Weekend, and promoting energy.
Nine pastel and neutral-colored squares arranged in a 3x3 grid, featuring shades of pink, tan, gray, white, and brown.

@girltalkhair

Instagram profile page for Salty Strands Hair Design featuring a black and white profile picture, following and follower counts, and images of various hairstyles with blonde, brunette, and highlighted hair.
Instagram profile page for Girl Talk Hair, a hair salon run by Vanessa. The profile features a logo, photos of clients, and highlights for blondes, brunettes, salon, live-in, and reviews.
Instagram profile page of Erika, an esthetician from Davie, Florida, showing posts related to skincare treatments and facial care.
Instagram profile page of Erica Carrera, a medical esthetician. The profile shows her profile picture, follower, and post counts, a bio mentioning services like custom facials, acne treatments, deep skin hydration, and a link to her website. The grid displays images related to skincare treatments, including a woman with clear skin, neon sign saying 'You Glow Girl,' before-and-after skin improvement photos, a skincare treatment device, a facial treatment app, a facial with yellow serum, and close-up of eyes.

@wildflowericecreamshop

Instagram profile page for Wildflower Ice Cream, a soft serve ice cream shop in St. Pete, FL. Profile includes photos and videos of the shop, staff, and customers, along with posts about the shop's community involvement and new flavors.
Instagram profile page for Wildflower Ice Cream in St. Pete, FL, featuring pictures of ice cream and related imagery.

REELS

Quantum RF - Dr. Park
HAAS Hair Salon review reel
Sorted & Styled Coffee Bar Reset
Bradenton Aesthetics Client Reel
40 year old implants - Dr. Park
What inspires my designs - Hello Myrrh Jewelry
Booked & Busy - Optimum Health and Wellness
Therapy - Optimum Health and Wellness

HIGHLIGHT STORIES

A collage of four advertisements for skincare, hair, and candle products. The first features a close-up of a woman's face with text about a skincare treatment to boost skin hydration and glow, with '@BradentonAesthetics' at the top. The second shows a woman with blonde hair and a hand touching her scalp, with text promoting hair treatments to improve hair appearance, with '@GirlTalkHair' at the bottom. The third displays a woman receiving a facial treatment, with text about a skin treatment targeting sun damage, redness, and aging signs, with '@BradentonAesthetics' at the top. The fourth shows neatly stacked candle boxes with labels such as 'Amarea,' 'Blossom,' 'Tranquility,' 'Sunday Reset,' and 'Meditation,' promoting eco-friendly candle refills, with '@MeaningfulMantras' at the bottom.
A collage of four images promoting event rentals and jewelry. The first shows a bouquet of flowers and a lit candle with the caption "Your passport to the California Coast has arrived. You can now bring the beach home!" The second features a glass pyramid of champagne glasses with text about Oak & Ash, an event rental company. The third displays a close-up of multiple rings on a woman's fingers with the caption "Statement rings aren’t for everyone, but these were made for you." The fourth presents a table setting with flowers and tableware, with text about Oak & Ash's event rental services.
Four digital advertisements for skincare, jewelry, and beauty services. The first shows honey being drizzled from a stick with social media handle @Skinstudioalexis. The second promotes a product for flawless skin by Bradenton Aesthetics. The third features a hand with rings, and text about keeping style cool with red hot rings, attributed to Koru Jewelers. The fourth encourages celebrating National Hero Day with images of a woman holding a hairbrush and her face, with the handle @Skinstudioalexis.
Example social media post showcasing a collage of three different beauty treatments: breast augmentation by Dr. Christopher Park, lip filler by Lost Key Med Spa, and hair styling by Girl Talk Hair. Each section includes before and after photos, along with descriptive text about each procedure.