Things to leave behind in 2024
As we step into the new year, it’s the perfect time to reflect on what worked, what didn’t, and what we need to leave behind. 2024 was a year of experimentation and trying to keep up with trends, but now it’s time to take a step back, focus on what truly matters, and create a more intentional and effective social media strategy for 2025.
1. No more jumping on every trend
We’ve all been there—chasing the latest viral trend because everyone else is doing it. While trends can be fun, they can also feel like a distraction from your true brand identity. In 2025, it’s time to stop blindly following trends and start focusing on what aligns with your brand, values, and your audience's interests. Trends will come and go, but a solid, authentic brand will stand the test of time.
2. No more ignoring your DMs & Comments
Engagement is one of the most powerful ways to build relationships with your followers, yet many of us fall into the trap of ignoring DMs and comments. Whether it’s because we’re overwhelmed or simply don’t prioritize it, 2025 is the year to change that. Responding to your community shows that you value them, which in turn builds trust and loyalty.
Make it a habit to reply, engage, and create meaningful connections. Afterall, social media is meant to be social. I say this all the time because it’s true!
3. No more avoiding Video Content
Video content has been dominating social media for years now, and it’s not going anywhere. In fact, it’s only going to grow more important in 2025. If you’ve been avoiding video, now is the time to get comfortable with it.
Whether it’s short-form videos, reels, or live streaming, video content allows you to connect with your audience on a more personal level and showcase your brand’s personality. Don’t let fear hold you back—embrace the power of video.
4. No more ignoring your Analytics
Your analytics are a goldmine of information, but many of us neglect them. Without analyzing your performance, it’s hard to know what’s working and what’s not. 2025 is the year to start paying attention to your analytics.
Take the time to understand which posts resonate with your audience, what times are best to post, and which content types perform the best. Use this information to refine your strategy and make more informed decisions.
5. No more inconsistent posting or posting without a Content Plan
Posting inconsistently is a surefire way to confuse your audience and hinder your growth. Without a clear content plan, you risk missing opportunities to connect with your followers and drive engagement.
In 2025, commit to a content calendar and stick to a consistent posting schedule. A well-thought-out plan will not only keep your audience engaged but also ensure your content is aligned with your goals.
6. No more trying to appeal to everyone
In an attempt to gain followers and grow, it’s easy to try and appeal to everyone. But here’s the truth: You can’t please everyone, and that’s perfectly okay. In 2025, focus on attracting your ideal audience—those who resonate with your brand, values, and offerings.
By narrowing your focus and speaking directly to the people who matter most to your business, you’ll build a more loyal and engaged community.
7. No more expecting overnight success
One of the biggest pitfalls of social media is expecting quick results. We’ve all seen stories of accounts going viral overnight, but the reality is, most success comes from consistent effort over time.
In 2025, let’s stop expecting overnight success and start setting realistic goals. Celebrate small wins along the way, and remember that growth takes time.
By being more mindful, engaging with your community, and sticking to a content plan, you’ll set yourself up for success in the new year. Here’s to a fresh start and a brighter, more focused future for your brand.
